GLOSSARY OF TERMS

Acetate: A clear film used for silkscreening artwork. Once embedded, film almost disappears and artwork seems to be floating within acrylic piece.

Acrylic Color Match: A mix of different inks to make acrylic color match practically any PMS™ color as closely as possible

Artwork: Any non-typeset drawing, photo, illustration, or lettering to be printed

Award: An often-personalized acrylic piece used for acknowledging performance or milestones.

Casting: A mold, which may be either cardboard or metal, is built according to desired shape. Acrylic resin powder and crystal-clear liquid are mixed to produce a thick, opaque liquid, called "slurry". First layer of slurry is poured into mold and embedment is glued onto partially-set layer. Final layer of slurry is poured over embedment to fill mold.

Cropping: The process of eliminating an unnecessary portion of a picture, illustration, or photograph for the purpose of highlighting a more important area.

Color Separation: The separation of multicolored original art by camera or laser-scan technique prior to printing. Each film corresponds to one printing color.

Dealtoy: a.k.a. deal toys, deal cubes, gift cubes, financial tombstones or lucite embedments. These are gifts given to commemorate the closing of investment banking and other major financial investment contracts, arrangements or deals.

Die-Cutting: The use of sharp steel blades to cut a specific shape from printed sheets.

Dots per Inch (dpi): Unit of measure used for the resolution of a picture. Also known as "pixels per inch".

Double Cast: This type of casting is performed for various applications, such as those requiring copy to show on three or more sides of piece.

Electronic Artwork: Artwork created using computer-aided design software

File Format: Structure imposed on data. Manner in which data is arranged or coded in different programs or computers, for instance, ASCII, DSC, EPS, PICT, and TIFF.

Financial Tombstone: An acrylic piece with a regular or custom-made shape used for commemorating a financial transaction, for example, a merger, acquisition, or issue of shares.

Font: A complete set of a letters, numbers, punctuation, and special characters of a particular size from the same typeface available in typesetting.

Four-Color Process: Color printing technique by which four colors -- cyan, magenta, yellow, and black - are used for producing a full color picture that can be similar to a photograph.

Halftone: Screened reproduction of an original made up of dots varying in size to create the illusion of a variation in tone. Can be done in various colors.

JPEG: Joint Photographic Experts Group. Standard compression format used for files containing high-resolution color images.

Laser Engraving: An imprinting method by which electronic artwork is etched into acrylic surface by a laser beam.

Laser Plexiglas™ Cutout: Various patterns can be cut out of Plexiglas™ by laser and used as embedments. Many colors are available.

Lasergram®: Engraving done inside acrylic piece.

Logo: Broadly defined, it is any drawing, illustration, symbol, abbreviation, lettering style, or word that is legally registered by a company and used for identification purposes. Also known as "trademark".

Marbleized Acrylic: Partial blend of two or more acrylic colors to produce a marble look.

Metal Casting: Miniature metal figurine with a gold or silver color finish used as an embedment for an acrylic piece.

Metal Plate: Aluminum or brass plate featuring silkscreened artwork on one or both sides and used as an embedment in an acrylic piece.

Mold: A custom-built shape into which a viscous acrylic mixture is poured to produce acrylic pieces.

Overrun: Quantity produced in excess of number originally ordered. As a rule, standard practice in the industry allows a +5% margin for overruns.

Paper Insert: A white piece of cardboard used as an embedment with artwork silkscreened on one or both sides.

Paper Proof: A printed version of a document generally in black and white for purposes of checking it, making the necessary corrections, and submitting it to the client for his approval prior to printing.

Personalize: Mention the recipient's name on a particular product.

PMS™: Pantone Matching System. Trademark of a color scale commonly used for precisely matching colors for printing. Each hue comes with a coded number, which indicates instructions for mixing inks to achieve color match.

Polishing: The 1st polishing step consists in a rough buffing to remove sanding lines and scratches. The 2nd polishing step is the final hand polishing to bring out luster and thus the crystal-like finish of an acrylic piece.

Pre-Production Sample: Production of a sample of the finished product featuring the specifics of a purchase order for the purpose of checking whether the product's appearance and printing correspond to client's expectations prior to processing the whole order.

Promotional Product: Useful or interesting item, usually bearing printed advertising or a promotional message, given without any obligation.

Random Sample: A piece that was previously produced in excess of the quantity ordered by a client (overrun) and was not shipped. It is kept as a potential sample that may be sent to a prospective client who wishes to have an idea of the finished product prior to ordering.

Reject: Final product that does not meet quality standards and will therefore not be shipped.

Resolution: Clarity of the picture defined by the number of pixels per inch on a screen or by the number of dots per inch on a printed document. Its unit of measure is dpi.

Sandblasting: A blast of air or steam laden with sand, used for decorating an acrylic surface. Can be done on entire surface with or without special patterns.

Scanning: Digitizing a document and converting it into an image using dots in order to enable its electronic handling. It consists in the transformation of analogical data into numerical data.

Screenprinting: Printing method by which image is transferred to printed surface by squeegeeing ink through a stenciled screen stretched over a frame. In this process, screens are treated with a light-sensitive emulsion. Then, film positives are put in contact with screens and exposed to light, which hardens emulsion not covered by film, leaving a soft area on screen for squeegeed ink to be forced through. Also called "silkscreening".

Sizing: Since piece is cast oversized to allow for shrinkage, the 1st sanding grinds piece to size with wet coarse grit sander belt. In the 2nd sanding step, sizing process continues with medium grit belt. The purpose of the 3rd sanding step with fine grit belt is to properly prepare piece for a smooth, flawless finish.

Transparency: Full-color, translucent, photographic film positive.

Trimming: Technique that consists in cutting the margins in order to make the sheets even.

Underrun: Number of products manufactured is less than quantity initially ordered. A standard practice in the industry is to allow a -5% margin for underruns.

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